Here’s how it works: First you buy a Starbucks gift card. Then you load up the free Starbucks Card Mobile app on your iPod Touch, iPhone, or BlackBerry (Starbucks says 71% of their customer base carries at least one of these), punch in the details from the gift card, and you’re all set. The barista scans a code of your device’s screen when it’s time to pay, and your daily dose of caffeine is one the way. When the funds run low, you can refill the card right from the handset. Pretty nifty.
Both Amazon and Barnes & Noble have downplayed actual e-reader device sales numbers, instead crowing about the number of ebooks sold in the past year. This is an important distinction because it shows few things about the Nook/Kindle audience. First, e-readers (dedicated e-readers, mind you, not tablets) are popular with heavy readers and, as a corollary, most e-reader owners buy a lot of books. However, the real value has been in the e-book format itself, as the popularity of the Kindle and Nook e-book stores can attest. Since the first e-readers trickled out of Sony in about 2006, the general audience has complained about the lack of a color option and their interest has been consistently drawn to tablets like the iPad, the Playbook, and the HP Slate. What’s an e-reader manufacturer to do?
Falling in love can elicit not only the same euphoric feeling as using cocaine, but also affects intellectual areas of the brain. Falling in love only takes about a fifth of a second. The findings raise the question: "Does the heart fall in love, or the brain?"
Read the rest of the story at ScienceDaily.